Running Google Ads campaigns means juggling countless tasks, but memorizing Google Ads display ad sizes shouldn’t be one of them. We’ve got you covered with this definitive guide that dives deep into sizes, design tips, and best practices to make your ads stand out.
Most Common Google Ads Display Ad Sizes
Below are the standard display ad sizes in pixels, but regardless of the dimensions, remember that all banner ads should be no larger than 150KB in file size. These sizes are commonly used across the Google Display Network (GDN) and are essential for reaching a broad audience.
- 250 x 250 – Square
- 200 x 200 – Small square
- 468 x 60 – Banner
- 728 x 90 – Leaderboard
- 300 x 250 – Inline rectangle
- 336 x 280 – Large rectangle
- 120 x 600 – Skyscraper
- 160 x 600 – Wide skyscraper
- 300 x 600 – Half-Page ad
- 970 x 90 – Large leaderboard
For a quick view on mobile ad sizes:
- 300 x 50 – Mobile banner
- 320 x 50 – Mobile banner
- 320 x 100 – Large mobile banner
Using these standard sizes ensures that your ads will display correctly on various devices and screen sizes, maximizing your reach and visibility across the web.
Best Performing Google Ads Display Sizes
Based on Google’s recommendations, the top five best-performing banner ad sizes are:
- Medium Rectangle (300×250)
- Large Rectangle (336×280)
- Leaderboard (728×90)
- Half Page (300×600)
- Large Mobile Banner (320×100)
The Medium Rectangle (300×250) is especially popular due to its versatility and compatibility with a vast array of placement options within GDN. It fits seamlessly into most content layouts, making it a go-to choice for many advertisers.
Essential Google Display Ad Design Tips
Creating an effective display ad goes beyond just knowing the correct sizes. Here are essential design tips to keep in mind:
- CTA – Use an engaging call to action. Examples include “Shop Now,” “Learn More,” or “Get Started.”
- Image – Choose colorful and relevant images representing your brand. Avoid stock imagery that looks generic and instead opt for unique visuals that capture attention.
- Text – Keep your written message short, catchy, and impactful. Your main message should be clear within a few seconds of viewing.
- Logo – Use a recognizable version of your logo. Consistent branding helps build brand recognition and trust over time.
6 Must-Have Display Ad Design Tips
Effective display ad designs require attention to detail and adherence to best practices:
- Keep it simple: Avoid clutter. A clean design with a single focal point works best.
- Use a strong value proposition: Clearly state what makes your offer unique and valuable.
- Be brand consistent: Your ad should reflect your brand’s colors, font styles, and overall look and feel.
- Use a direct call to action: Encourage immediate response, making it easy for users to know the next step.
- A/B Test Your Display Ads: Run multiple versions to see which performs best and optimize accordingly.
- Utilize Custom Color Options for Responsive Display Ads: Match colors to your brand’s palette for a cohesive look across devices and formats.
Accepted Display Ad File Formats
When uploading display ads to Google, these formats are accepted:
- JPG – Best for photographs and detailed images.
- PNG – Ideal for images with transparent backgrounds and high contrast visuals.
- GIF – Suitable for basic animations and simple, low-resolution images.
Ensure your file sizes are optimized for quick loading without sacrificing image quality to reach your audience effectively.
Importance of Ad Size in Display Campaigns
Ad size is a crucial element that influences visibility and user engagement. Larger sizes often lead to better performance due to increased visibility. However, a diversified approach with various sizes can help maximize reach across different placements and devices.
Step-by-Step Guide to Creating Effective Google Display Ads
Step 1: Define Your Goals
Before creating your ads, determine what you want to achieve—brand awareness, lead generation, or sales. This will guide your design and copywriting approach.
Step 2: Choose the Right Ad Sizes
Select a mix of the most common and best-performing ad sizes to cover all bases. Reference the lists above to ensure you’re using the right dimensions.
Step 3: Design Your Ads
Use tools like AICreate’s Display Ad Generator or Creatopy for ready-made templates and design inspiration. Ensure your ads are visually appealing and aligned with your brand.
When designing, always consider the user experience. Place the most critical components like your CTA and value proposition above the fold so they are immediately visible.
Step 4: Write Compelling Copy
Your text should be concise and to the point. Highlight unique selling points and include a clear call to action. For example, if you’re offering a discount, state, “Get 20% Off Today!” Clarity and urgency can significantly improve response rates.
Step 5: Use High-Quality Images
Choose high-resolution images that are relevant to your product or service. Avoid cluttered images; focus on clean visuals that convey your message effectively. An image comparison test can help you see which visuals resonate most with your audience.
Step 6: Optimize for Mobile
Mobile ad sizes such as 320 x 50, 320 x 100, and 300 x 250 perform well on smaller screens. Design these ads with mobile users in mind, ensuring they load quickly and are visually engaging. Remember, users are often browsing quickly on mobile, so your ad needs to capture attention instantly.
Step 7: A/B Test Your Ads
Experiment with different ad variations to see what resonates best with your audience. Track performance metrics such as CTR, conversion rate, and engagement duration. Use these insights to refine and improve your campaigns continuously.
Wrapping Up on the Most Popular Google Display Ad Sizes
Although Display ads tend to have lower click-through rates (CTR) compared to search ads, they play a vital role in enhancing brand awareness and recall. Utilizing a variety of ad sizes can help you reach a more extensive audience and improve your campaign’s overall effectiveness.
Moreover, integrating compelling design, clear messaging, and strategic placement will maximize the impact of your display ads. Make use of tools like AICreate’s Display Ad Generator and responsive design templates to streamline the creation process.
Ready to Start Creating Your Display Ads?
Use tools like AICreate’s Display Ad Generator for quick and efficient ad creation. Experiment with different sizes and designs to find the optimal mix for your campaign. Remember, persistence and continuous optimization are key to a successful Google Ads campaign.
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