Born X Raised is more than just a clothing brand; it’s a cultural movement born from the streets of Los Angeles. Founded in 2013 by Chris "Spanto" Printup and Alex "2Tone" Erdmann, the brand was created as a response to the rapid gentrification of LA neighborhoods. While many fashion brands focus on style and aesthetics, Born X Raised speaks directly to the soul of the city it came from.
Spanto, a native of Venice, LA, was deeply connected to the neighborhood's roots and its changing landscape. The idea for Born X Raised came from his desire to preserve that culture, even as it was being pushed out by rising rents and changing demographics. With 2Tone's background in film, photography, and graphic design, the two co-founders brought a unique vision to life: a gritty, unapologetic representation of what it truly means to be "born and raised" in LA.
The Message Behind the Brand
What sets Born X Raised apart from other streetwear brands is its message. This isn’t just apparel — it’s activism stitched into every thread. The name itself is a declaration of pride, a reminder of heritage, and sometimes, a protest against displacement. Each design is rooted in the authenticity of Los Angeles life, touching on themes like community, identity, resistance, and legacy.
From the beginning, the brand made it clear that it wasn’t chasing trends or following the hype cycle. Instead, Born X Raised remained fiercely loyal to its vision: giving voice to the often-overlooked people of LA, particularly from communities of color. This commitment is reflected not only in its clothing but also in its collaborations, campaigns, and social initiatives.
Streetwear with Substance
Born X Raised has become known for its bold graphics, powerful slogans, and unmistakable style. Signature pieces often feature Gothic fonts, neighborhood shout-outs, and stark black-and-white photography. The designs aren’t subtle, and that’s the point — they demand attention.
Yet, beneath the aesthetics lies substance. The brand doesn’t just capitalize on street culture; it comes from it. It’s not unusual to see references to West Coast gang culture, lowrider cars, local sports, and social justice. This deep connection to the culture is what gives Born X Raised its authenticity and keeps it from being just another name in the sea of streetwear labels.
Collaborations That Mean Something
Over the years, Born X Raised has partnered with some of the biggest names in the industry — from Nike and Converse to the Los Angeles Dodgers and the Lakers. But unlike typical brand collaborations, these partnerships are rooted in meaning. They aren’t just about slapping logos together; they’re designed to tell a story, amplify voices, and build community.
One of the most notable collaborations was with the Dodgers, where Born X Raised created merchandise that honored the city’s legacy and culture. The gear didn’t just appeal to baseball fans; it resonated with longtime residents of LA who saw their identity reflected in the designs. Each release became a cultural moment, eagerly anticipated by fans across the city and beyond.
A Legacy of Giving Back
Despite its rise in popularity, Born X Raised has never forgotten its mission. Giving back to the community has always been at the heart of the brand. From food drives to youth programs, the brand continuously invests in the people and neighborhoods that shaped it.
During the COVID-19 pandemic, Born X Raised stepped up in a big way, donating meals, masks, and supplies to local communities. These acts of service weren’t about publicity — they were an extension of the values the brand was built on. For Spanto, especially, this work was personal. Having survived cancer and faced significant personal hardships, he brought a rare depth of empathy to everything the brand did.
Spanto’s Legacy
In 2023, the streetwear community was rocked by the news of Spanto’s passing. He had long battled cancer and had become a symbol of resilience and passion. His death was mourned not only in LA but across the global fashion world. Tributes poured in from celebrities, athletes, and fans, all honoring the man who gave a voice to so many.
Yet, even in death, Spanto’s influence lives on. The brand continues under the guidance of 2Tone and the team he helped build. Born X Raised is not just carrying on his legacy — it’s expanding it. Every drop, every design, and every initiative carries Spanto’s spirit and his love for the city that raised him.
The Global Reach of Local Pride
What began as a hyper-local brand has now become a global movement. Born X Raised has fans and customers all over the world, from Tokyo to London. And yet, it has never lost sight of its roots. That’s a rare feat in the fashion industry, where success often leads to dilution. But Born X Raised remains grounded in its message and loyal to the city that made it.
Part of the brand’s success lies in its authenticity. In a world where so many brands try to fabricate cultural credibility, Born X Raised never had to pretend. It simply told the truth — about Los Angeles, about identity, and about survival.
The Future of Born X Raised
As the brand moves forward, the future looks promising. More collaborations, more community projects, and more stories are on the horizon. But one thing will never change: the mission to preserve and protect the culture of Los Angeles. Born X Raised is more than just fashion. It’s a testament to identity, resilience, and the unbreakable bond between people and place.
New generations of fans are discovering the brand, not just for its looks, but for what it represents. As streetwear continues to evolve, Born X Raised stands as a reminder that the best fashion comes not just from style, but from heart.
Conclusion
Born X Raised is a rare example of a brand that speaks to something deeper than trends. It captures the pain and pride of a changing city, channeling it into wearable art. With each collection, it tells stories that need to be heard — stories of loyalty, legacy, and love for one’s roots.
Comments